The Art of Running Successful Ecommerce websites
Ecommerce is quickly catching up to conventional retail. Considering the convenience delivered by Ecommerce websites, it comes as no surprise that many prefer shopping online than having to go to a store physically.
Since the Ecommerce industry is thriving, more and more online stores are springing up. Now, to run a successful store, you don’t just have to exist. Instead, you have to implement the best practices to outstrip all your competition. Here is how you can do so.
Have a strong foundation
Let’s say you have an attractive Ecommerce web design. You have quality products and seamless online shopping experience. But, when a significant proportion of your target audience visits your store at once, it crashes. Do you think visitors will be willing to come back? Since the overall experience of using websites matter to modern users, the answer to this question is no.
To ensure that you don’t lose your customers, you need to invest in the best websites builder 2018 has to offer. You will find various Ecommerce websites builder available to choose from. Some are website builder free of cost while others will charge a price. Just because something has a price attached to it doesn’t mean it is better than the free solutions. In fact, some of the best free Ecommerce website builder platforms can give premium options a run for their money. Do your research, look for features that you prioritize and select the top websites builder for your business accordingly. This is the first step to running a successful Ecommerce store.
Have simple website designs
You might be tempted to create a flashy and vibrant website, with an array of visuals and features. But, such designs tend to overwhelm site visitors. They might get confused about how the site functions and abandon it before even getting started. Your objective isn’t to showcase your creativity; it is to ensure that your visitors can see and act on the call to action button. For you, the success of your website lies in the conversion rate and not just the footfall your site experiences.
Therefore, rather than opting for over the top website designs, keep the interface as simple and as to the point as possible. You are competing with all the other websites which feature designs that allow for the CTA to be located in less than 3 seconds. You need to be at least as efficient as them to be successful.
A search bar is a must
Regardless of how organized your menu bar is, there will be people out there who are a tad too busy to go through all your listings. They would instead filter their choices through customized search bars.
Add a search bar and a filter on your Ecommerce website. Make sure that the filter is aligned with all the standard searches. For instance, your visitors should be able to search according to price, size, color, type of product, etc. The more helpful your search bar is, the higher will be your conversion rate. This is because visitors are less likely to be distracted during their purchase when they know exactly where to go and what to search.
Use a sales bot
We live in great times. Now, artificial intelligence has made things quite easy for various sectors. Even though people generally prefer the convenience delivered by online stores, they crave the direction and help given by salesmen. This is where a sales bot can come in. A sales bot, which should be programmed to use a customized live script, can help answer customer queries and direct them to the right places when they get lost.
This is bound to give a humanistic touch to your otherwise digital platform. If you do it the right way, you might end up making your customer feel as if the service provided was extremely personalized. This can be done if you incorporate customer data into live chat scripts. For instance, if you know that a given visitor has previously bought a printer from your store, you can recommend them printer inks from the get-go.
Make it easy for customers to complete their purchase
Just because a given customer likes a product doesn’t mean they will end up purchasing it. There is a lot more that plays a role in the purchasing decision. For instance, the simplicity of the checkout process is crucial. The more tiring and complicated the checkout process is, the higher will be the cart abandonment rate. More than 28 percent of customers leave their shopping carts midway due to the complexity of the checkout process.
Therefore, make sure that your Ecommerce website offers convenience by simplifying the checkout process. Don’t ask for information that is not related to the purchase or payment process. Only ask for shipping address, billing information, and necessary identification data.
Encourage but not force shoppers to create accounts
Have a guest checkout option in your Ecommerce store. Forcing people to create accounts reduces the chances of them doing so. After all, when we are hard pressed on time, the last thing we want to do is think of a strong password or link our emails with our online store.
Rather than only allowing visitors to shop through accounts, have a guest checkout option for those in a hurry. However, do encourage them all to make a profile by giving them incentives like loyalty points and discounts. But, the final decision should remain in their hands.
Running an Ecommerce website in today’s landscape is easy. But, guaranteeing its success is not. Use this guide to ensure that your store stands out from the rest. Don’t just focus on product quality, even though it is a crucial element. Look at the entire purchase experience and aim to improve it all. Only then will you be able to reach new heights of success with your Ecommerce business.